Welcome, Readers!

Thanks for stopping by my little corner of the Internet! I’m glad you’re here. I’m so excited to have the opportunity to share my marketing and e-commerce expertise with you, and I hope the information you find here will help you feel more confident in running and marketing your business online.

A Little About Me

I’m Jessica Sarten - a southern girl all the way through with a love for marketing. I stumbled across my passion for marketing while I studied at the University of Tennessee. Having originally planned to study graphic design, I surprised everyone (and even myself, to be honest) when I made the switch to pursuing a degree in marketing instead. Although I absolutely loved graphic design (and still do!), I always preferred working on logos, packaging, and other functional design projects over simply creating art. When I learned how this type of design work fit into marketing strategies, I knew I had found a better fit.

Although it might seem like an odd path to take, having experience and education in both fields has allowed me to offer a wide variety of services and truly serve my client at every stage of their business journey.

What You Can Expect

I have two specialties: digital marketing and e-commerce. That’s what the majority of my blog posts will focus on. I’ll also cover related topics, such as branding, search engine optimization, content writing, and web design.

I have two main goals for this blog:

  1. To empower business owners and entrepreneurs to make the most of their marketing, and

  2. To equip them with the education and tools they need to do that

Basically, I want to help you create success in your business. For many people, the road to success is paved with trial and error, hard-won wisdom, and a disproportionate success to failure ratio. It’s easy to get lost in a sea of Google searches if you aren’t careful.

I’d rather save you the wasted time and energy. That’s why I’m sharing the best of my knowledge with you so that you can avoid those pitfalls and move on to implementing practices that work to grow your business.

This Blog is for You If…

...you’re committed to educating yourself in order to better serve your business.

...you want to start an e-commerce business but aren’t quite sure where to start.

...the prospect of implementing a marketing strategy scares you.

There are so many more descriptions I could give, but this blog exists to serve you. I have a passion for what I do, and if I can turn that passion into clear, actionable advice that helps your business grow, I’ll feel like I’ve accomplished what I set out to do.

I’ve been working hard to turn this blog from an idea into a reality for quite some time, and I’m thrilled to finally be kicking it off. Let me know in the comments if there are topics you’d like me to cover or questions you have about digital marketing, e-commerce, or other related topics.